A New Digital Identity for a Growing Biotech Leader.

Curadel Pharma needed a professional brand and website that could keep pace with their scientific momentum. We delivered a refined visual identity and custom-built site that clearly communicates their strategy, platform, and pipeline.

About Curadel Pharma

Curadel Pharma is a biotechnology company pioneering zwitterionic-based drugs for medical imaging and targeted therapies. Their FLARE® technology enhances surgical visualization using near-infrared (NIR) fluorescence, enabling greater precision in oncology and surgical applications. Their lead program, CPI-003, is a targeted alpha therapy designed to prevent tumor resistance and regrowth—positioning Curadel Pharma at the forefront of next-generation cancer treatment.

“We've updated our website to reflect our scientific strategy and pipeline momentum.

Many thanks to Brian Wiltz and his team at RE Innovative Software Solutions for their partnership.”

— Curadel, via LinkedIn

The Challenge

Curadel Pharma’s previous branding and website no longer reflected the caliber of their science or the growth of their therapeutic pipeline. With increased interest from researchers and investors, the team needed a digital presence that matched their credibility and communicated their work clearly and confidently. Their primary goals: modernize the brand to meet professional, pharmaceutical standards; clarify the scientific story for a diverse audience; improve site usability across desktop and mobile; and position the company for future partnerships and visibility.

The Solution

We began with a brand refresh, crafting a visual identity rooted in clarity, control, and trust. The design system featured clean sans-serif typography, a restrained palette with deep blues and neutrals, and a structured layout that reinforces professionalism. On the website side, we took a content-first approach—organizing scientific information in a way that’s approachable without oversimplification. The site’s structure was rebuilt to guide users through Curadel Pharma’s platform, programs, and strategy. Subtle design details, like grayscale overlays and consistent typographic hierarchy, keep the focus on the content while reinforcing credibility.

Key improvements included: a streamlined homepage introducing the company’s mission and technology at a glance; dedicated pages for FLARE® and CPI-003, optimized for clarity and flow; a custom, responsive WordPress build ensuring seamless mobile access; accessibility enhancements for broader reach; and a future-ready CMS structure for internal updates and expansion.

The Results

The rebrand and new website elevated Curadel Pharma’s digital presence, aligning their public image with the sophistication of their science. The site now serves as both an educational resource and a polished communication tool for industry partners, researchers, and potential investors. Following launch, Curadel Pharma publicly acknowledged the transformation, sharing the site on LinkedIn with appreciation for the collaboration. The response from stakeholders has been highly positive, with the brand now better positioned to support future growth, partnerships, and pipeline visibility.